investigate brand identity.
analyse the product’s market.
swot analysis & determination of brand usp.
competitor analysis.
identify industry and brand roadblocks.
determine brand personality.
identify key brand goals & aspirations.
develop brand identity.
brand architecture & product heriarchy.
create product positioning.
evaluation of associated risks.
determine rebranding needs.
define brand tone and communication.
create a brand promise.
define creative approach based on positioning.
define and deduce brand messaging.
determine appropriate creative projects.
planning brand identity creatives.
planning marketing collaterals.
planing advertising media & platforms.
execute and oversee creative projects .*
campaign planning & timeline.
propose marketing & advertising budgets.
billboard, digital, radio, social media budgets.
avail media quotations and initiate negotiations.
anticipate & propose campaign outcome & ROI.
evaluate gaps in the final plan & review.
execute & oversee the campaign.*